Elevate Your B2B Strategy with Marketing as a Service MaaS

I’d strongly consider going after that keyword. So if you see a keyword that describes what you sell. In general, higher CPCs mean that actual buyers tend to search for that keyword. On the other hand, a top of funnel keyword in my industry (“what is seo”)”, gets significantly more than that. If you’re like most people, many of these search terms will surprise you. (Also known as “keyword research”. Which I’ll show you how to do in the next step.)

However, very few have a content marketing strategy. Making them high-value as part of your B2B content marketing strategy. The tricky part is finding terms that your customer persona searches for while they’re at work.

And when you publish a high-quality industry study, YOU can be the source that other blogs in your niche reference. For b2b content marketing strategy example, we published this organic click-through rate study on our blog. In my experience, industry studies are THE best type of B2B content that you can create. When you constantly publish top-notch content, people see YOU as the go-to leader in the space. My B2B company is a great example of how well content marketing can work for traffic, brand awareness, lead generation, and revenue.

Step #2: Choose Your Bottom of the Funnel Keywords

Not to mention the 2x higher conversion rate and 33% increase in purchase intent. We’re still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Then, reach out to them and ask if they have a page on their site that lists other companies that they do business with. All you need to do is list out every company that you work within any capacity. It’s only interesting to people in the digital marketing space. When most people think “PR”, they think “cover of the New York Times”.

Client testimonials

For B2B brands, live Q&As, product launches, and expert panels offer outsized engagement relative to production effort. B2B marketers should still include video in their LinkedIn content mix, but pairing it with carousel and document formats yields the best overall results. 38.6% of experienced marketers say video is the single most impactful element on a landing page for driving conversions.

Many SEO best practices carry over directly to AEO, and experienced SEO specialists should take comfort in knowing that their existing skills provide a strong foundation for success in AI-driven search. The following nine strategies outline how B2B teams can build answer-ready content that improves AI visibility, supports complex buying journeys, and strengthens early-stage influence. I’m not the only one experiencing this; there are numerous threads from business owners dealing with incorrect citations, including this Google support thread. AI quotes a cost 195% lower than it should be, which could lead to unqualified traffic and enquiries from people who can’t afford the service. Without clicking a link, prospects are already forming an impression of vendors.

• Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results.
• In my experience, a really good complete guide takes about 5-10x more time to write than a traditional blog post.
• If your blog generates traffic but not leads and pipeline, or if you’re publishing regularly without knowing whether any of it is helping your business grow, you’re not alone — and you’re not without options.
• We help AI brands sharpen their story, prove what makes them different and build credibility with key audiences.

Content such as blog posts and infographics helps prospects get the high-level answers they’re looking for while building brand awareness. However, a B2B marketer may have to impress a whole cast of influencers and decision-makers within the company they’re targeting. These can include anything from accounting to IT support, depending on industry needs. A service-based B2B company provides essential services that help other businesses run smoothly. A product-based B2B company sells physical goods that other businesses need to operate — such as equipment or consumables used in specific industries.